Research · 4 November 2026
AI Visibility Index: 32 B2B SaaS brands, 96 buyer-question answers
We asked an AI answer engine three buyer questions per brand in logged-out sessions, then recorded whether the brand was named, whether its own site was cited, and which domains were cited instead.
69/96answers named the brand (72%)
29/96answers cited the brand's own site (30%)
32brands across 18 categories
Read this as a pilot, not a verdict. One logged-out run per question on 4 Nov 2026. The paid diagnostic repeats ten buyer questions across three days and traces every source against three named competitors. Per-brand pages with the raw question list live at ai-visibility-index.pages.dev.
What the split shows
Most brands are named; far fewer own the citation. The gap is the working document: for each question, the answers cite comparison pages, docs pages or review pages rather than the brand's own site. That is the content decision — publish the page that answers the question.
Ai Meeting Notes
Headless Cms
Product Analytics
Crm
Authentication
Issue Tracking
Link Management
Project Management
Website Builder
Ai Dictation
| Brand | Score | Mentioned | Own site cited | Detail |
|---|
| Wispr Flow | 63 | 2/3 | 0/3 | brand page |
Backend Platform
| Brand | Score | Mentioned | Own site cited | Detail |
|---|
| Supabase | 83 | 3/3 | 0/3 | brand page |
Developer Productivity
| Brand | Score | Mentioned | Own site cited | Detail |
|---|
| Raycast | 37 | 1/3 | 0/3 | brand page |
Document Signing
| Brand | Score | Mentioned | Own site cited | Detail |
|---|
| Documenso | 0 | 0/3 | 0/3 | brand page |
Form Builder
| Brand | Score | Mentioned | Own site cited | Detail |
|---|
| Tally | 83 | 3/3 | 1/3 | brand page |
Internal Tools Builder
| Brand | Score | Mentioned | Own site cited | Detail |
|---|
| Retool | 83 | 3/3 | 0/3 | brand page |
Lifecycle Messaging
| Brand | Score | Mentioned | Own site cited | Detail |
|---|
| Customer.io | 88 | 3/3 | 1/3 | brand page |
Spreadsheet-Database
| Brand | Score | Mentioned | Own site cited | Detail |
|---|
| Airtable | 88 | 3/3 | 1/3 | brand page |
Web Analytics
| Brand | Score | Mentioned | Own site cited | Detail |
|---|
| Plausible Analytics | 63 | 2/3 | 1/3 | brand page |
Method
Three buyer questions per category, one logged-out run per brand on 4 Nov 2026; every citation resolved to its hostname. Scores combine mention rate, citation ownership and position. No client data is included. The variance across repeated runs is documented in the 45-answer variance pilot.
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